Brands | Fashion Updates

Myntra and Kotak Mahindra Bank introduces a co-branded credit card for digital fashion.

Published: June 7, 2023
Author: Fashion Value Chain

-By Pratyasha Sarkar

Myntra, an online fashion retailer, and Kotak Mahindra Bank Limited have joined up to introduce the first co-branded digital fashion and lifestyle credit card. The companies announced that the Kotak Myntra credit card will offer rewards to clients as they purchase, calling it a first in India.

“Myntra is synonymous with the best in fashion and customer experience,” said Kotak Mahindra Bank Limited’s business head of credit cards Frederick Dsouza in a press release on June 1. “We are excited to partner with Myntra to offer this unique product for discerning fashion enthusiasts. Our partnership is a confluence of all that stands for customer delight and trust. This credit card has been designed with exclusive privileges and unmatched benefits tailored to the lifestyle and fashion shopping habits of our target customers. We are committed to fulfilling their credit needs and delivering unparalleled service.”
 
The Kotak Myntra credit card will be available on MasterCard and RuPay networks and can be applied for completely online. Customers can either apply via the Myntra or Kotak mobile application and the user journey is designed to be swift and hassle free. 

“As the first-of-its-kind card in the industry, the Myntra Co-branded Credit Card will be dedicated to fashion shoppers across metros, Tier 1, Tier 2, and 3 cities, creating stickiness and excellent brand recall,” said Myntra’s vice president of partnerships and monetisation Santosh Kevlani. “With this collaboration, we aim to enhance our customers’ shopping experience on Myntra by offering them an unparalleled and rewarding payment option. The Kotak Mahindra Bank is among India’s largest and most trusted financial institutions, and its position of being a progressive partner bank stands tall and resonates well with a brand like ours. We are confident that this association will help us provide our customers with a seamless and rewarding shopping experience while also enabling them to save more on their purchases.”

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