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Uniqlo Set to Launch Collaborative Collection with Designer Clare Waight Keller in India

Published: February 5, 2024
Author: Fashion Value Chain

Japanese apparel and lifestyle brand Uniqlo is gearing up to introduce its collaborative line with British fashion designer Clare Waight Keller in the Indian market this February. The smart casual men’s and women’s clothing line, known as Uniqlo : C, is designed for everyday life and is set to hit stores and online on February 23.

The collection, featuring a vibrant color palette of poppy red, blush pink, aqua blue, and army green, includes a range of garments from light knitwear to handbags and denim. Priced from Rs 1,490 to Rs 8,900, the Uniqlo : C collection embodies the spirit of spring, capturing the energy and freshness of the season.

Clare Waight Keller expressed her vision for the collaboration, emphasizing the exploration of movement through lightness. She highlighted the use of ultra-light fabrications, playing with longer volumes against cropped silhouettes to create a sense of fluidity and freshness. The collection aims to offer an effortlessly elegant and youthful attitude, reflecting the lightness and ease of summertime.

Uniqlo’s exclusive brand outlet in New Delhi’s Ambience Mall in Vasant Kunj will be the physical retail destination for the collection, and it will also be available on Uniqlo’s direct-to-customer e-commerce store for the Indian market. With this collaboration, Uniqlo continues to expand its product offerings, bringing a blend of tailored and relaxed styles to cater to the diverse preferences of Indian consumers.

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