Twamev, the luxury occasion wear brand under Vedant Fashions Limited, is more than just a label; it’s a commitment to values and a legend in the making. This brand sets itself apart with its artful drapes and exquisitely handcrafted adornments. Its journey begins with a captivating brand film titled “Tum… Woh jo ho tum,” narrated by the renowned Vijay Raaz, introducing Twamev as the go-to destination for occasion wear.
The core message of the brand, “Be Uniquely You,” resonates throughout their current campaign, “You, Truly,” inviting everyone to embrace and celebrate their authentic style. The brand film and campaign celebrate individuals who remain true to themselves, those who stand out not just through their attire but also through their unique perspectives and their commitment to both tradition and the future. These individuals embody the essence of ‘You, Truly’ and are known for their genuine hearts and distinctive fashion choices.
Vedant Fashions Limited, the parent company of Twamev, has a long-standing reputation for its attention to detail and keen sense of fashion. This same ethos is reflected in Twamev’s collection, which includes a range of menswear, from sherwanis and kurta sets to Indo-western ensembles, complemented by accessories like juttis and malas. For women, Twamev offers an array of choices, including lehengas, sarees, suits, gowns, and Indowestern outfits, all thoughtfully designed to exude elegance and grace.
“Twamev’s collection showcases exceptional craftsmanship and meticulous attention to detail, offering a range of meticulously crafted outfits for both men and women. The brand’s aesthetic is a harmonious blend of opulence, seamlessly combining classic and contemporary elements. This unique blend, combined with the retail design of its stores, sets Twamev apart from other brands,” affirms Raghav Agarwal, CEO of Twamev.
In recognition of their commitment to excellence, Vedant Fashions Limited received the “India Retail Champions Award” in the Apparel & Lifestyle Category in 2023. In the previous year, 2022, they were honored with the “The Best of Bharat” Awards by E4M Pride of India. In 2021, they received the “Most Admired Fashion Brand of the Year: Men’s Indianwear” award.
Twamev’s retail presence currently graces four major cities: South Extension in New Delhi, Commercial Street in Bangalore, Banjara Hills in Hyderabad, and Phoenix Mall in Pune. The brand has ambitious plans to expand its retail footprint across India, offering more people the opportunity to experience the understated elegance and exquisite craftsmanship that define Twamev’s offerings. The brand embodies the essence of “Tum hi ho aarambh aur ant bhi tum,” where you are both the beginning and the end of this exquisite journey into luxury and distinctiveness.
