brand | Brand Collaboration

Tulie Yaito, an accessories designer, collaborates with Adidas

Published: July 12, 2023
Author: Fashion Value Chain

Adidas, the renowned sportswear brand, has collaborated with Tulie Yaito, a Queens-based accessories designer and co-founder of the coveted label Yaito, to create a limited-edition reimagined version of the Forum Hi sneaker.

Tulie Yaito, originally from Jamaica, is known for her vibrant designs and innovative use of color and materials. Her creative approach has now been infused into the iconic Forum Hi sneaker, resulting in a luxurious makeover. Inspired by her popular knot and Keijō bags, the design incorporates a range of eye-catching elements.

The limited-edition Forum Hi sneaker by Tulie Yaito features a combination of premium materials, including white pebble leather, faux pony hair, cowhide with detachable straps, blue and red ostrich embossed leather, green suede, and black paisley embossed cut-out leather. This diverse array of textures and colors adds depth and visual interest to the sneaker, showcasing Yaito’s unique design sensibility.

The collaboration brings together Adidas’s expertise in athletic footwear with Yaito’s distinct artistic vision, resulting in a fusion of sportswear and high-fashion aesthetics. The reimagined Forum Hi sneaker reflects Yaito’s commitment to craftsmanship and attention to detail, while still embodying the iconic elements that have made the Forum silhouette a staple in sneaker culture. The limited-edition nature of the collaboration adds an element of exclusivity to the sneaker, making it highly sought-after by sneaker enthusiasts and fashion aficionados. This partnership showcases Adidas’s dedication to collaborating with innovative designers to push the boundaries of their footwear offerings and appeal to a diverse range of consumers.

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