Marking Earth Day, TOM FORD BEAUTY has announced the renewal of its participation in the Positive Luxury Butterfly Mark programme, a globally recognised certification that honours luxury brands maintaining high sustainability standards across their entire value chain.
The Butterfly Mark is awarded following a comprehensive and independent evaluation based on ESG+ criteria—Environmental, Social, Governance and Innovation—highlighting TOM FORD BEAUTY’s continued commitment to ethical luxury and responsible business practices.
In partnership with Positive Luxury, the brand underwent a detailed assessment of its operations, policies, and value chain practices. The certification reinforces transparency and helps consumers make informed decisions by identifying brands actively contributing to positive environmental and social impact.
As part of its responsible design strategy, TOM FORD BEAUTY continues to develop products with longevity in focus, including refillable innovations such as Reserve Lip Color, designed for easy refilling while upholding the brand’s high standards of craftsmanship and performance.
Since 2011, Positive Luxury has played a key role in supporting luxury brands in transitioning towards sustainability by helping them manage risks, drive innovation, and build trust among conscious consumers. The Butterfly Mark is widely recognised as a symbol of accountability, credibility, and progress in sustainable luxury.
TOM FORD BEAUTY continues to prioritise socially responsible business practices, working closely with suppliers and consumers to promote environmental respect and create a positive impact across the communities it serves.
