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“trueBrowns Introduces ‘Rutba’: A Fusion of Tradition and Modernity in Festive Fashion”

Published: November 3, 2023
Author: Fashion Value Chain

As the highly anticipated festive season draws near, trueBrowns, a homegrown urban ethnic lifestyle
brand renowned for its seamless fusion of Indian heritage and contemporary sophistication, proudly
presents its magnificent festive collection, Rutba. This collection not only marks the brand’s entry
into the menswear segment but also unveils the second installment of their jewelry line. Rutba aims
to captivate its audience with a stunning array of pieces that exude joy and offer a fresh perspective
on festive fashion.

With Rutba, trueBrowns masterfully combines an enchanting palette of colors and textures, highlighting their unwavering commitment to style and comfort in celebrating special moments. Rutba represents a harmonious fusion of tradition and modernity, offering a diverse range of splendid ensembles crafted from delicate silks in vibrant color combinations, breathable cotton adorned with intricate embroideries, and luxurious gold weaves that add a touch of opulence.

In their debut menswear line, the brand carefully curates co-ord sets and long kurtas designed for men who appreciate both style and comfort. The fabric selection is a symphony of luxury, featuring Cotton, Muslin Silk, Viscose Silk, and Silk Blend. The long kurtas exude sophistication, while the coord sets effortlessly blend refinement with ease. For women, the collection includes signature kurta sets that seamlessly fuse traditional and contemporary elements, elegant jacket sets for making a bold statement, and timeless sarees that exude sheer grace. Notable highlights encompass mesmerizing color-blocked silk sarees and metallic-threaded cotton sarees, showcasing exceptional craftsmanship and reverence for tradition.

Within this collection, trueBrowns expands its bespoke jewelry line. Their brass pieces are meticulously plated with 18K and 22K gold, adding an extra layer of elegance to your celebrations. Each piece serves as a testament to their unwavering dedication to crafting timeless accessories. At its core, trueBrowns has always celebrated quintessential Indian styles with effortlessly chic attire, catering to a wide size range from 2XS to 6XL for women and XS to XXL for men.

With trueBrowns, style transcends choice; it becomes an expression of your essence. It’s about commemorating every moment with authenticity, elegance, and comfort. Rutba is a vibrant tapestry of colors, meticulously designed to evoke joy, happiness, and togetherness, with each piece narrating a unique story, and every moment radiating purity.

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