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THE FIRST MODERN SAREE BRAND IN INDIA, NAVYASA BY LIVA, IS INTRODUCED BY DEEPIKA PADUKONE.

Published: October 31, 2022
Author: Fashion Value Chain

 After an overwhelming response to its launch early this year, Navyasa by LIVA has launched their much-awaited Autumn Winter collection featuring Deepika Padukone. The collection showcases quintessential contemporary sarees in vibrant colors spread across floral, geometric, and abstract expressions adorned with metallic foil prints, crystal stones, and C

It also debuts two new fabric designs, LIVA Sheen & LIVA Shimmer with zari, and an extended range that includes tunics, kaftans, tops, dresses, capes and jumpsuits. The collection features ethereal prints and chic styles. Each saree tells a color-rich story with a modern twist. The unique bold designs and diverse themes are designed to allow style to converge with fashion.  Renowned designer Abir and Nanki, along with the LIVA design team at have been instrumental in bringing the collection alive.

Explaining the thought behind the launch of this brand, Mr. Rajnikant Sabnavis, Chief Marketing Officer, Grasim Industries (Pulp and Fiber), said, I am hoping to see a much larger shift in the perception and adaptability to sarees especially among the younger generation and urban women. “Aimed at perceiving sarees as the new “cool” and making it the preferred attire for the modern Indian women. The brand is an ode to true contemporary, cosmopolitan Indian women who believe that style is a combination of fashion and comfort.”

Starting from Rs. 2499, navyasa by LIVA currently offers 200+ styles in different varieties of nature based LIVA fabrics appealing to various consumer sensibilities & desires. The new collection is available now at five stores in India’s top cities; Delhi, Mumbai and Bangalore, alongside all leading ecommerce portals.

Designers Abir and Nanki added, “The new edit is inspired by all things nature with colors that are a mix of bright and light. This melange of head turning prints has been especially curated for the contemporary woman of today and tomorrow. The modern woman wants her saree to fit comfortably like a second skin, look well, and feel good and navyasa by LIVA accomplishes just that. The fabrics made from natural materials breathe well and at the same time look luxe.”

About LIVA: LIVA is a new age fabric from the Aditya Birla Group. Unlike other fabrics, that are boxy or synthetic, LIVA is a soft, fluid fabric which falls and drapes well.  A promise that is delivered through an accredited value chain. The new-age naturally sourced fiber made into fabric in pure or blended form, transforms not just the outfit but also the person wearing it. It is comfortable, soft, natural, and eco-friendly.

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