Trident Group, one of India’s leading integrated home textile manufacturers, is accelerating its European expansion as it showcases new collections at Heimtextil 2026 in Frankfurt. The move highlights the company’s strategic focus on strengthening its presence in Europe amid improving trade prospects linked to proposed FTAs between India, the UK and the European Union.
At the global trade fair, Trident is presenting its TG collection under the theme “Visible Invisible”, bringing together contemporary design, sustainability and innovation. The range reflects how everyday home textiles are shaped by thoughtful design, responsible sourcing and advanced manufacturing, aligned with evolving European consumer expectations. Sustainability and AI in home textiles are key themes at this year’s edition of Heimtextil.
Commenting on the European strategy, Abhishek Gupta, CEO Strategy & Marketing, Trident Group, said, “Europe is a strategic market for our home textiles business. With favorable trade developments on the horizon, we are investing in local leadership and showcasing collections that reflect European preferences for sustainability, quality and design.The global home textiles market is estimated at USD 136–140 billion, with steady growth expected over the coming years. Against this backdrop, Trident is positioning itself to deepen partnerships with European retailers and scale its business responsibly”.
To support growth, Trident has appointed dedicated Directors for Germany and France, strengthening local leadership and enabling closer customer engagement, faster response times and stronger relationships across key European markets.
The Heimtextil showcase blends Indian aesthetics with global trends, translating themes of comfort, joy and strength into bath and bed linen collections. The TG range features responsibly sourced cotton, performance-led finishes and contemporary colour palettes, and has drawn encouraging interest from buyers across Germany, France, the UK and other European markets.
