- myTrident, the domestic home furnishing brand of Trident enters the luxury home furnishings market with the launch of LUXEHOME
- myTrident eyeing growth in East and South India, with plans to add 500 premium retail points by 2025
At Bharat Tex 2025, the multinational conglomerate Trident Group, a well-known brand in the home textiles sector, unveiled bold intentions to triple the size of its India company by 2027. An INR 1000 crore capital investment plan for FY25–26, with an emphasis on sustainability, modernization, and asset upgrading across its home textiles, yarn, and energy industries, is driving this rapid expansion.
The introduction of LUXEHOME by myTrident, the company’s domestic home textile brand, into the luxury market, is a key component of the growth. Customers that value the best craftsmanship and unmatched quality in home textiles are catered to by this exclusive new range. The line features a carefully chosen assortment of high-end bedding and beautifully designed towels that are well-known for their exceptional softness, absorbency, and longevity. LUXEHOME by myTrident, which ranges in price from INR 4,000 to INR 40,000, adds a touch of sophisticated elegance to even the most discriminating homes. This strategic move positions myTrident to capture a significant share of the burgeoning luxury home furnishings market in India.
Padma Shri Dr. Rajinder Gupta, Chairman, Trident Group, shared his vision, stating, ‘At Trident, we are committed to shaping the future of the textile industry by integrating innovation and sustainability. Our growth is driven by our unwavering focus on modernization, value creation, and global expansion. Bharat Tex 2025 is a landmark event that highlights India’s immense potential as a textile powerhouse, and Trident is proud to contribute to this journey. By investing in advanced technology, sustainable practices, and market-driven solutions, we are not just strengthening our leadership position but also redefining the standards of excellence in the home textile industry.’
Neha Gupta Bector, Chairperson, myTrident, highlighted the brand’s expansion and luxury market entry, saying, ‘LUXEHOME represents a transformational step for myTrident as we elevate our presence in the luxury home furnishings segment. By leveraging our heritage of craftsmanship and manufacturing excellence, we are bringing world-class luxury to discerning Indian customers. Our focus is on redefining home elegance with meticulously designed, high-quality products that cater to the aspirations of modern Indian homes. We’re thrilled to showcase this collection which aligns with Bharat Tex’s focus on a futuristic and responsible textile industry.’
Commenting on myTrident’s growth plans, Rajneesh Bhatia, CEO of myTrident stated, ‘We are increasing our retail touch points from the current 7,000 to 10,000. This expansion will solidify our position as a leading home furnishings brand in India and broaden our footprint across the domestic market. To drive further growth, we’re focusing on key opportunities in HORECA and institutions, aiming to increase our market share in these sectors. Additionally, we’re exploring opportunities in corporate gifting, recognizing the immense potential in this sector. Speed and agility in serving the consumer remain a core focus for the brand, and thus we are collaborating with all major e-commerce and quick commerce portals.’
Inspired by India’s rich textile legacy, myTrident’s Spring Summer ’25 collection made its premiere at Bharat Tex 2025. Puratan Yug, Veer Yug, Poorv Aaduhnik Yug, and Unnati Yug were the four eras that the collection explored. It combined traditional craftsmanship with cutting-edge materials and contemporary processes to produce a vision for the future of textiles.
