brand

To commemorate the Pride month, Fila launches Pride-inspired Shoes.

Published: June 15, 2023
Author: Fashion Value Chain

Sportswear giant Fila released a limited-edition trainer featuring a rainbow inspired design in June to commemorate ‘Pride Month’. The new look, which debuted on the company’s India e-commerce site, is intended to advocate a sense of community in the Indian market while celebrating Pride month.

According to a press release from the company, “Fila believes in honouring and supporting the LGBTQ+ community as June is Pride Month by launching a vibrant and inclusive sneaker that celebrates and encompasses love, equality, and acceptance.” The Pride-themed sneaker from FILA features vivid rainbow colours, representing inclusivity and unity.

The ‘Oakmont TR Pride Lace-Up Casual Shoe’ also seamlessly taps into the popular Y2K trend with its chunky design and bright, contemporary accents. The sole of the sneaker has rainbow-colored embellishments and black paint splatters. The sneaker has launched on the direct-to-consumer Fila website as well as the multi-brand e-commerce sites Ajio, Myntra, and Flipkart. It has also launched at brick-and-mortar shop chains Lifestyle and Shoppers Stop.

Related Posts

Industry body: The B2B garment meet in Kolkata involves a commerce of Rs 1,000 crore.

HOUSE OF MASABA OPENS ITS FIRST FLAGSHIP STORE IN CHANDIGARH 

Union Budget 2024: Real Estate Sector Responds to Strategic Investments and Opportunities Ahead