TimeVallée, the Swiss luxury watch multi-brand retail concept, has expanded its presence in India with the launch of its third boutique in partnership with Art of Time. Following successful openings in Mumbai (March 2024) and Bengaluru, the new Chennai store marks its most spacious and immersive location yet.
Located in the heart of Chennai, the three-level boutique blends heritage and modern design. Its striking façade features a large screen projecting the latest watch releases, while interiors combine golden tubes, champagne hues, and the signature watchband-inspired marquee.
The ground floor welcomes guests into the TimeVallée universe, the first floor showcases leading watch brands including Cartier, Bulgari, IWC Schaffhausen, Jaeger LeCoultre, Panerai, Piaget, Baume & Mercier, and Roger Dubuis, and the second floor features Time Café alongside unique experiential spaces for clients to explore horology.
TimeVallée continues to strengthen ties with its partner Art of Time, known for pioneering luxury watch retail in India since 2015. Together, they aim to provide seamless customer experiences through in-boutique services, home shopping, and advanced omnichannel platforms.
Commenting on the milestone, Hélène Maslin, Deputy CEO of TimeVallée, said:
“Our retail concept has been warmly embraced by horology enthusiasts across India. This positive response is leading us to open our third store in the country. As always, we have challenged ourselves to design innovative luxury spaces, a project made possible through our collaboration with Art Of Time.”
Bharat Kapoor, Director of Art Of Time, added: “We are honored to partner with TimeVallée in opening this new boutique and we are looking forward to welcoming our clientele as well as watch enthusiasts who are keen to develop their passion.”
Gaurav Bhatia, Director of Art Of Time, further noted: “At the heart of our approach is the belief that our customers are part of our family. This philosophy is encapsulated by our core value of ‘We grow, you grow’, which guides us in building meaningful relationships and achieving shared success.”
The grand opening took place on August 21, 2025, positioning the Chennai flagship as a landmark in TimeVallée’s India journey, reflecting its motto: “Heritage and Beyond.”
