In a smart move blending Bollywood charm with laundry expertise, Tide introduces its latest breakthrough: the IMPROVED Tide with enhanced magnets, designed to conquer tough stains like tea, coffee, oils, and gravy. As a laundry leader adapting to changing consumer habits, Tide’s decade-long commitment to innovation shines through in this formula, catering to both hand wash and machines for exceptional whiteness and freshness.
Teaming up with Bollywood’s King Khan, Shah Rukh Khan, Tide India reaches a milestone. The actor becomes the ‘asli/real SRK – Stain Removal King,’ embodying Tide’s commitment to perfection. Beyond a product endorsement, this collaboration signifies a shared dedication to consumer happiness and relentless pursuit of excellence. Shah Rukh Khan features prominently in Tide’s campaign, ensuring consumers have a trustworthy ally in their laundry needs.
Mukta Maheshwari, CMO, P&G India and VP, Fabric Care, P&G India, expressed excitement about the partnership. “P&G, home to the world’s no.1 detergent brand, is committed to solving everyday consumer needs with superior solutions. We are thrilled to have SRK recommend Tide as the ‘asli/real SRK – Stain Removal King’ to consumers and fans across the country,” she said, highlighting Tide’s focus on delivering outstanding cleanliness. Get ready for the laundry revolution!
