Industry Updates


Published: August 2, 2022
Author: Fashion Value Chain

A curated list of all homegrown menswear brands is what you’ll need at all times.

Saving you thousands of Google searches during your 15-minute lunch break everyday, here’s your essential guide to menswear from which you can buy everything you need to wear to the office, to a party to a beach, to a Sunday Brunch, and even to meet your girlfriend’s parents.

These Indian menswear labels are creating a niche for themselves.


A premium menswear brand that celebrates India’s rich textiles and Indian craftsmanship, HARAGO blends traditional techniques with modern styles. The result is high-quality shirts, jackets, pants, and shorts with an easy-going feel and an aesthetic suitable for work, holidays, dinners, picnics, and even lazing around.


An online ‘contemporary heritage’ men’s fashion brand inspired by the Andaman Islands, which is (in their own words) ‘the part of our motherland that has gone further, to the edge, exploring and discovering, but in its roots, is resolutely Indian”.

It brings a fine collection of clothing. It puts forward a touch of Indian heritage, fabrics, and cultural representation through their clothes. You can get your hands on some sustainable, cool, and breathable fashion at this brand.

Apart from the shirts and tees, you’ll also find beautiful, printed pocket squares at Andamen, with a lot of Indian motifs think camels, indigos, and floral patterns.

Koy Toy Boy

Having last been put on our radars by Ranveer Singh’s varicoloured, summer-y ensemble that basically broke Instagram for a hot second, KunaalKyhaanSeolekar’sKoy Toy Boy is a great place for a statement shirt.

– Adrita Majumder

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