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Three of Mensa Brands’ brands are integrated onto ONDC.

Published: August 7, 2023
Author: Fashion Value Chain

Three of Mensa Brands’ direct-to-consumer brands have been introduced on the democratic e-commerce platform, the open network for digital trade. Through ONDC, Mensa Brands hopes to increase the retail footprint of its brands Villain, Priyaasi, and MyFitness across all of India.

Ananth Narayanan, the founder of Mensa Brands, was quoted as saying, “We are thrilled to join forces with ONDC and introduce our leading brands, Villain, Priyaasi, and MyFitness, to a vast audience of digital shoppers.” “Our initial network collaboration has allowed us to deepen our relationships with the various stakeholders and broaden our reach across the nation.”

Villain is a men’s fashion and lifestyle company that sells apparel, accoutrements, colognes, and other personal care products. Priyaasi is a jewellery company that sells both traditional and contemporary, daily designs, and MyFitness is a company that makes healthy meals with a focus on peanut butter. Bengaluru-based Mensa Brands will be able to determine how customers react to ONDC by introducing a variety of product categories there.

The managing director of ONDC, T Koshy, said, “As we continue to grow, we look forward to the potential inclusion of more Mensa Brands brands, giving customers more options within the diverse and enriching shopping experience provided by applications and sellers on the ONDC Network.”

On buyer apps that are a part of the ONDC network, all three of the brands are now accessible. Paytm, Phonepe, Spicesmartshop, Eunimart, Craftsvilla, and Mystore are a few of these. By displaying goods regardless of the size of the seller’s business, ONDC aims to democratise online buying in India.

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