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FASHION VALUE CHAIN

Attending an event like Paris Fashion Week is not the time for celebrities to dress conservatively. When celebrities are invited to sit front row at a show, they are expected to dress the part of a VIP guest, which means they should bring a statement look. Anyone who got the assignment this week? Jenner, Kylie. The star, who was already adept at dressing up, elevated her style even further by taking risks throughout the week. Unexpected decisions have paid off.

Jenner has been rocking a bolder look with each presentation she’s attended in Paris this week. While each look is unique, they all feature theatrical, avant-garde silhouettes that pack a punch. Notably, they differ from the sleeker, bodycon dresses she usually wears. She wore a blue velvet gown by Schiaparelli with a plunging sweetheart neckline a few days ago, complete with a giant anatomical heart-pendant necklace that made her look like a Disney villain (everyone knows they’re always the best dressed characters). She also wore a fuzzy floor-length hot pink dress with Batgirl-esque shades to the Balenciaga show this morning.

Even her more casual appearances during Paris Fashion Week made an impression. She wore the brand’s polished grey overcoat to the Loewe show, but it was her underwear that stole the show. She wore a simple logo tank and Loewe briefs, elevating intimates to the status of outerwear. She reinvented the classic jersey dress for Acne Studios. Hers was white, with a draped back cape, and she accessorised with huge white bug-eye sunglasses (her go-to accessory this week, clearly).

While Jenner has always loved her designer outfits, it’s her willingness to think outside the box and experiment—and to drastically change up her look at each show!—that has firmly established her as one of Paris’ best-dressed attendees this week. And there are still two days of shows left, so we could see one or two more epic Jenner moments. Keep an eye out!