Fashion Updates

The label formed by Inna Gerchikov and Maurizio Purificato began as a denim and cargo pants-only business and is progressively increasing its range and distribution network

Published: July 15, 2023
Author: Fashion Value Chain

Despite the recent emphasis on “quiet luxury” and a new approach to tailoring showcased on the catwalks in Milan and Paris, there is still encouraging news for streetwear and hype beasts. Maurizio Purificato, cofounder of the luxury Milan-based multibrand store Antonia, has been making strides in the realm of high-end streetwear, particularly with puffer jackets.

Purificato’s efforts to establish a high-end puffer maker have been successful, offering a fresh and elevated take on this popular streetwear staple. By combining luxury materials, expert craftsmanship, and innovative design, he has managed to bridge the gap between streetwear and high fashion, catering to the desires of hype beasts who seek both style and quality.

This development signifies that streetwear continues to evolve and adapt to changing fashion trends, even in the face of a shifting landscape emphasizing more traditional forms of luxury. The success of high-end puffer jackets demonstrates that there is still demand for streetwear aesthetics, albeit with a refined and luxurious twist.

While the industry may be witnessing a renewed focus on tailoring and understated luxury, it is important to note that fashion is constantly evolving and embracing various influences. The rise of streetwear in recent years has brought about a democratization of fashion, blurring the lines between high fashion and street style. As a result, there is room for both traditional luxury and streetwear-inspired designs to coexist and thrive.

Despite the current emphasis on “quiet luxury” and a new take on tailoring in the fashion industry, there are still positive developments for streetwear and hype beasts. Maurizio Purificato’s success with high-end puffer jackets exemplifies the evolving nature of streetwear and its ability to cater to the desires of fashion-conscious consumers. Fashion is a constantly changing landscape, and the coexistence of different styles and influences is what keeps the industry dynamic and exciting.

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