The “In Conversation With a Flower” campaign from Prada for FW23 is in full bloom.

Published: July 21, 2023
Author: Fashion Value Chain

-By Pratyasha Sarkar

The Fall/Winter 2023 designs from Miuccia Prada and Raf Simons’ Prada analyse absolute beauty through simple wardrobes. These humanistic themes are carried over into Prada’s coed FW23 campaign, which explores real human emotion from a timeless angle.

In Prada’s “In Conversation With a Flower” campaign, five well-known actors express various emotions next to blossoming figurative flowers. Letitia Wright, Li Xian, Hunter Schafer, Kodi Smit-McPhee, and Benedict Cumberbatch are tenderly placed next to life-size flora conveying gentle thoughts.

The recognisable film characters serve as sensitive representations of everyday emotion experienced through words and sight. Hunter Schafer of Euphoria stands tall and is dressed in a navy wool duffel coat as Benedict Cumberbatch of Britain looks down at her approaching flower. Letitia Wright and Li Xian, both wearing fuzzy knits, embroidered floral trousers, inflated coats, and metallic tote bags, follow Kodi Smit-McPhee of Australia, who is matched with an aggressively branching floret.

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