DEWAR’S Discoveries Celebrates India’s Culinary Diversity
DEWAR’S has launched the latest chapter of its DEWAR’S Discoveries experience in India with Australian chef, restaurateur and television personality Sarah Todd.
The initiative brings together Todd’s connection with Indian culinary traditions and DEWAR’S heritage of Scotch whisky craftsmanship. It does so through a series of immersive food and whisky experiences across the country.
The journey began in Udaipur with an exclusive chef-led experience exploring the connection between regional Indian cuisine and Scotch whisky.
From there, the experience will travel across six more cities. It will highlight the distinctive ingredients, flavours and culinary traditions that shape India’s diverse food culture.
Udaipur Experience Pairs Regional Cuisine with DEWAR’S
The Udaipur experience featured a multi-course menu inspired by Sarah Todd’s culinary travels across India.
Each course was paired with specially created DEWAR’S serves. The menu brought together regional ingredients and flavours with the craft of whisky blending.
The experience therefore offered guests a new perspective on the relationship between Indian cuisine and Scotch whisky.
DEWAR’S Launches Regional Festive Gifting Collection
A key part of the campaign is a limited-edition festive gifting collection featuring DEWAR’S Discoveries gift packs.
Each pack includes the award-winning DEWAR’S 12 Year Old. The packaging also features designs inspired by the North, South, East and West regions of India.
The four regional designs celebrate India’s culinary heritage, traditions and cultural character. As a result, the collection connects festive gifting with the country’s diverse regional identities.
Sarah Todd Takes DEWAR’S Discoveries Across India
Following its Udaipur debut, DEWAR’S Discoveries will travel to Kolkata, Goa, Jaipur, Delhi, Bengaluru and Mumbai.
At selected partner bars and restaurants, Sarah Todd will develop menus inspired by each destination. Meanwhile, bartenders will create DEWAR’S serves influenced by local ingredients and regional flavours.
The format will give consumers an opportunity to discover different interpretations of Indian cuisine and whisky through each city’s distinct culinary identity.
DEWAR’S Builds on 180 Years of Heritage
According to Goodies Narayanan, Marketing Director – CMO, India at Bacardi, the partnership reflects a shared passion for discovery and excellence.
The initiative uses food, flavours and storytelling to create new ways for consumers to engage with India’s cultural diversity.
Chef Sarah Todd said India continues to inspire her through its ingredients, recipes and regional traditions.
She added that DEWAR’S Discoveries reflects a spirit of curiosity and adventure while drawing on the brand’s 180-year heritage.
DEWAR’S Discoveries Gift Packs Available Nationwide
The limited-edition DEWAR’S Discoveries gift packs will be available nationwide from September.
The collection offers a festive gifting option that combines DEWAR’S Scotch whisky with visual references to India’s regional cultures and culinary traditions.
Through the campaign, DEWAR’S aims to create a wider journey of discovery, connecting its whisky heritage with India’s rich food culture.
