DEWAR’S Discoveries Embarks on a Culinary Journey Across India with Sarah Todd
DEWAR’S has launched the latest chapter of its DEWAR’S Discoveries experience in India in collaboration with Australian chef, restaurateur and television personality Sarah Todd. The initiative brings together Todd’s connection with India’s culinary traditions and DEWAR’S heritage of Scotch whisky craftsmanship through a series of immersive food and whisky experiences.
The journey began in Udaipur with an exclusive chef-led experience exploring the relationship between regional Indian cuisine and Scotch whisky. The initiative will subsequently travel across six cities, highlighting the distinctive flavours, ingredients and culinary traditions that shape India’s diverse food culture.
The Udaipur experience featured a multi-course menu inspired by Sarah Todd’s culinary travels across India. Each course was paired with specially created DEWAR’S serves, bringing together regional ingredients and flavours with the craft of whisky blending.
A key element of the campaign is a limited-edition festive gifting collection featuring DEWAR’S Discoveries gift packs. Each pack includes the award-winning DEWAR’S 12 Year Old and features designs inspired by the North, South, East and West regions of India. The regional designs celebrate the country’s diverse culinary heritage, traditions and cultural character.
According to Goodies Narayanan, Marketing Director – CMO, India at Bacardi, the partnership reflects a shared passion for discovery and excellence, using food, flavours and stories to create new ways for consumers to engage with Indian culture.
Following its Udaipur debut, DEWAR’S Discoveries will travel to Kolkata, Goa, Jaipur, Delhi, Bengaluru and Mumbai. At selected partner bars and restaurants, Sarah Todd will develop menus inspired by each destination, while bartenders will create DEWAR’S serves influenced by local ingredients and regional flavours.
Chef Sarah Todd said that India continues to inspire her through its ingredients, recipes and regional traditions. She added that the DEWAR’S Discoveries initiative reflects a spirit of curiosity and adventure while drawing on the brand’s 180-year heritage.
The limited-edition DEWAR’S Discoveries gift packs will be available nationwide from September, offering consumers a festive gifting option inspired by India’s regional cultures and flavours.
