The Fashion Race: Fast Fashion and Slow Fashion Compete for the Crown of Sustainability

-By Ankita Dutta.

The fashion industry is one of the most polluting industries in the world, responsible for around 10% of global carbon emissions.

The production of a single cotton T-shirt, for example, requires around 2,700 liters of water. The rise of fast fashion has only exacerbated this problem, with consumers now buying more clothes than ever before and discarding them at an alarming rate.

Fast fashion refers to the swift manufacturing of fashionable garments that are inexpensive. It is characterized by short product cycles, low prices, and a focus on disposable fashion. Fast fashion brands can keep up with the latest trends by outsourcing their production to low-wage countries, where labour and environmental regulations are often lax.

Slow fashion, on the other hand, is a movement that promotes the production of high-quality, sustainable clothing. Slow fashion brands focus on ethical production, fair wages, and environmental sustainability. They often use natural materials and traditional manufacturing methods.

The battle between fast fashion and slow fashion is a complex one. On the one hand, fast fashion is affordable and accessible to a wide range of consumers. On the other hand, it is harmful to the environment and the workers who produce the clothing. Slow fashion is more expensive, but it is better for the environment and the people who make the clothes.

During the past few years, the trend of slow fashion has gained momentum. Consumers are becoming more aware of the environmental and ethical impact of fast fashion, and they are demanding more sustainable options. This has led to a boom in the slow fashion industry, with new brands popping up all the time.

It is still too early to say whether slow fashion will ultimately win out over fast fashion. However, the trend is certainly in its favor. As consumers become more aware of the issues, it is likely that the demand for slow fashion will continue to grow.

Here are some tips for making the switch to slow fashion:
Buy less- The best way to reduce your impact on the environment is to buy less clothing.
Prior to making a purchase, question yourself if it is a genuine necessity.
Buy high-quality- When you do buy clothing, invest in high-quality pieces that will last.
Consequently, you will experience financial benefit over time as you avoid frequent replacement of said items.

Opt for eco-friendly labels- Several environmentally conscious fashion brands are available in the market. Conduct thorough research to discover brands that correspond to your principles and beliefs.

Rent or borrow clothes- If you don’t need something for very long, consider renting or borrowing it instead of buying it. This is a great way to try out new trends without committing to buying them.

Repair your clothes-If something rips or tears, don’t throw it away. Bring your garments to a seamstress and avail of their mending services to prolong the lifespan of your clothes and cut down on expenses.

Making the switch to slow fashion can be a challenge, but it is worth it for the environment and the people who make our clothes. Through application of these guidelines, you can contribute to effecting a change.