BRAND COLLECTION | Fashion Updates | Sustainability

The Designer Bomber Jackets by Where Sustainability Meets Style

Published: August 8, 2023
Author: Fashion Value Chain

by FVC Team


Their Designer Bomber Jacket Collection stands as a testament to their commitment to minimum waste, maximum comfort, and authenticity. Through their collaboration with the Wagrah Community and their waste-to-wonder packaging approach, demonstrates that fashion can be both stylish and environmentally responsible. By transforming old sarees into modern bomber jackets.

In the heart of the bustling fashion industry, where trends come and go, there exists a brand that stands for something more than just style., a sustainable fashion brand, believes in the power of minimum waste, maximum comfort, and authenticity. Their unique approach to fashion-making takes inspiration from traditional practices and combines it with innovative techniques. One of their standout collections, the Designer Bomber Jacket Collection, not only showcases their commitment to sustainable fashion but also celebrates the cultural heritage of the Wagrah Community from North India.

The Wagrah Community: Where Tradition Meets Barter

Deep in the villages of North India, a tradition that has been passed down through generations unfolds in the late afternoon. The Wagrah Community, known for their exceptional craftsmanship, embarks on a journey to exchange old clothes for utensils. This unique barter system has become a beautiful process that breathes new life into discarded garments. feels fortunate to be a small part of this ancient tradition, collaborating with the Wagrah Community to transform old clothes into stunning bomber jackets.

From Waste to Wonder: A Packaging Revolution’s commitment to sustainability extends beyond its clothing line. Embracing a waste-to-wonder policy, the brand has revolutionized its packaging design. They have found ingenious ways to repurpose discarded plastics from noodle packets, milk packets, rice and grain packets, and more. These materials, combined with leftover brocades, are transformed into unique, recycled, and reusable bags that accompany every purchase. This attention to detail not only reduces waste but also showcases the brand’s dedication to creating a positive environmental impact.

The Timeless Charm of Upcycled Clothing

At the heart of’s ethos lies their collection of upcycled clothing, made from 20-35-year-old sarees. These vibrant garments, steeped in history and culture, are carefully selected and transformed into stunning bomber jackets. Each piece in the Designer Bomber Jacket Collection tells a story, as the sarees that once adorned special occasions now find a new lease on life, embracing contemporary fashion trends while preserving their timeless charm.

A Global Reach with a Local Touch’s commitment to sustainability knows no boundaries. With their online platform, they make their unique creations available to customers worldwide. Fashion enthusiasts from different corners of the globe can now experience the cultural richness and eco-consciousness of’s Designer Bomber Jacket Collection. Each jacket not only represents a stylish statement but also serves as a tangible reminder of the brand’s dedication to making a positive impact on both the fashion industry and the environment.

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