-By Ankita Dutta.
In the fashion world, two distinct trends are currently making waves, namely “quiet luxury” and “lazy luxury.” Quiet luxury is a minimalist approach to dressing, where personal style takes priority over designer labels. This trend is popular among high society circles and is reflected in the wardrobe of “Succession” and the iconic skiing look of Gwyneth Paltrow’s collision trial earlier this year.
On the other hand, “lazy luxury” is a modern and relaxed approach to dressing, with a simple slip-on sneaker style that exemplifies this. The “triple-stitch” sneaker from Zegna, for instance, is a best-selling example of the trend. This style ranges from $790 to $1,350 but has become a favorite among the “lazy” luxury movement due to its minimalist design, elastic-strapped front tongues, and minimal side stitching.
Sales of the triple-stitch sneaker increased by 544% since a more lightweight redesign in 2020, making it the most popular shoe worn on private jets as observed by Zegna’s artistic director Alessandro Sartori. The trend has also been embraced by various high-paying career professionals in fields such as medicine, real estate, and networking. Even Apple CEO Tim Cook has been spotted wearing a pair.
Fashion enthusiasts hoping to integrate more “lazy luxury” into their wardrobes in the future need to think minimalistic. The trend favors neutral hues such as black, beige, cream, tan, gray, navy, and brown, with minimal prints or patterns, aside from thin stripes or pointed collars.
The key brands in this movement are masters of “stealth wealth” dressing, including Loro Piana, Tom Ford, Brunello Cucinelli, Zegna, Hermés, and The Row. For footwear, styles resembling the triple-stitch sneaker can be found from Common Projects, Tod’s, Santoni, and Harry’s of London, among others.
Although the luxury may be quiet, the trend still makes a year-round statement due to its sharp appearance and versatility. For fashion enthusiasts seeking a minimalist aesthetic and a relaxed approach to luxury, the “lazy luxury” trend offers an excellent starting point.