Tendam, a leading European fashion powerhouse, has joined forces with Myntra, one of India’s premier fashion, beauty, and lifestyle platforms, to introduce Women’secret, its celebrated lingerie brand, to the vibrant Indian market. This exciting collaboration signifies Tendam’s entry into India’s rapidly evolving fashion landscape, where style-savvy consumers are constantly seeking new global trends.
The maiden voyage of Women’secret on Myntra’s platform is just the beginning of Tendam’s strategic foray into India. Alongside this digital launch, Tendam is set to inaugurate two physical stores—one in Pune’s Phoenix Mall of the Millennium and another in Ludhiana’s Silver Arc Mall—scheduled to open their doors in January 2024. Moreover, the company has ambitious plans to establish approximately 20 stores across India within the next three years. This expansion aims to captivate the attention of India’s fashion-forward audience, tapping into their enthusiasm for innovative and stylish apparel.
Antonis Kyprianou, Tendam’s Franchise General Manager, expressed delight at the collaboration, emphasizing the alignment between Myntra’s expertise and Tendam’s omnichannel strategy. This partnership aims to leverage India’s promising market potential while ensuring Tendam’s brands find a significant and enduring presence in the country.
Myntra, known for its commitment to offering top-notch global styles, echoed enthusiasm for this partnership. Jayanti Ganguly, Myntra’s Vice President, highlighted the excitement of bringing Tendam’s century-old legacy in delivering fashionable attire to India’s discerning customers. The anticipation is palpable as Indian consumers increasingly embrace international fashion trends, aligning perfectly with Tendam’s debut in the country.
Vishal Anand, Myntra’s Vice President of Omnichannel, emphasized the opportunity to facilitate Tendam’s physical expansion in India using Myntra’s robust omnichannel capabilities. The goal is to offer customers a seamless, efficient, and enriched shopping experience that seamlessly integrates both online and offline channels.
This strategic alliance not only reinforces Tendam’s commitment to the Indian market but also highlights its international growth aspirations. By partnering with seasoned retail experts like Myntra, Tendam aims to harness firsthand market insights and professionalism to ensure a successful journey in India.
Moreover, Myntra’s cutting-edge omnichannel technology, presently leveraged by over 5600 stores spanning 140+ cities, is poised to redefine the shopping experience for customers. This technology promises a faster and more engaging shopping encounter, aligning perfectly with the evolving demands of India’s fashion enthusiasts.
In summary, the collaboration between Tendam and Myntra signifies a significant step forward in the global fashion convergence, where Women’secret takes center stage as the pioneer of Tendam’s expedition into India, promising a blend of timeless elegance and contemporary allure for the Indian fashion aficionados.
