Tata Group’s youth-centric beauty and accessories brand, Misbu, is gearing up to make its mark in North India by opening a 2,500 square foot outlet in Gurugram. This move aims to connect with a broader audience, allowing potential customers to experience Misbu’s products firsthand. The upcoming store, situated on the ground floor of Gurugram’s 3Roads Mall, signifies a strategic expansion for the brand, bringing Misbu’s total store count in India to four. Currently, the brand operates stores in Mumbai, Bengaluru, and Pune.
Misbu recently introduced its ‘Brand New You’ collection and accompanying campaign, showcasing a vibrant assortment of party-themed makeup and jewelry. The collection features a blend of lightweight everyday jewelry designs and bold, statement pieces, reflecting an eclectic, youthful, and trend-driven aesthetic.
In addition to the new multi-media campaign, Misbu has embraced digital marketing by launching a series of digital lookbooks. These animated short videos provide a dynamic showcase of Misbu’s products, enhancing the brand’s online presence. The strategy includes expanding through an omni-channel approach, combining physical stores with the brand’s existing direct-to-customer e-commerce platform. Operated by Tata Group’s retail business Trent Limited, Misbu joins a portfolio that includes popular clothing and lifestyle chains like Zudio, Star Bazaar, and Westside. Trent Limited, established in 1998 and headquartered in Mumbai, continues to drive Tata Group’s retail ventures, fostering growth and innovation within the industry.
