Tata Cliq, a prominent e-commerce platform, has joined forces with Rediff, a platform for news, entertainment, and shopping, to broaden its customer base across India. This collaboration entails placing a shopping icon on Rediff’s homepage, directing users to a Rediff shopping site powered by Tata Cliq.
This strategic alliance aims to enable Tata Cliq to engage with a larger and newer set of consumers, thereby strengthening its market presence. Gopal Asthana, CEO at Tata Cliq, expressed enthusiasm about this partnership, emphasizing their goal of not just collaborating but also creating a mutually beneficial relationship for customers. By reaching out to new customers in India and overseas, Tata Cliq seeks to offer a diverse range of products through this tie-up.
Ajit Balakrishnan, chairman CEO of Rediff.com India Ltd, highlighted the excitement surrounding this partnership, emphasizing the aim to provide users, regardless of their location, a delightful shopping experience and access to the latest fashion and lifestyle trends from two trusted names in the Indian media and digital commerce space.In celebration of this collaboration, first-time shoppers on Tata Cliq can enjoy a flat discount of Rs 200 ($3) on their purchase.
