BRAND COLLECTION | Fashion Updates | Jewelry | luxury | Retail

Tanishq Unveils Elegant ‘String It’ Collection, Redefining Everyday Neckwear

Published: December 7, 2023
Author: Fashion Value Chain

Tanishq, India’s premier jewelry retail brand under the Tata Group, presents the exquisite ‘String It’ collection, a manifestation of elegance and sophistication. This curated assortment of modern, contemporary, and lightweight jewelry is now available at Tanishq stores nationwide, on tanishq.co.in/string-it, and the Tanishq app. From necklaces to pendants with chains, the ‘String It’ collection is an exclusive offering designed to elevate individual style.

The versatile ‘String It’ collection is crafted to complement contemporary lifestyles, showcasing elevated neckwear, including modern chains, necklaces, necklace and earring sets, and pendants with chains. This range brings together a radiant array of diamonds, dazzling gold, and glistening rose gold, celebrating the diverse styles embraced by women. Each design is a blend of style and comfort, featuring lightweight and chic designs suitable for everyday wear, adding a touch of elegance to any outfit. The ‘String It’ collection from Tanishq promises both strong value for money and functional stability, ensuring high-quality, fashionable pieces.

Experience the redefinition of everyday elegance with ‘String It,’ where simplicity harmonizes with sophistication. Tanishq’s collection pays homage to those candid, classy moments that enrich life. These designs serve as perfect companions for every facet of life, whether it’s a casual gathering or an elegant affair. It’s a celebration of those quiet, authentic moments, with jewelry that adds a touch of brilliance to each of them. Revathi Kant, Chief Design Officer, Titan Company Limited, expressed, “We have witnessed lightweight jewelry pieces making waves amongst our customers. Observing this trend, we are expanding our range of lightweight jewelry designs to meet evolving customer preferences. We are thrilled to introduce ‘String It’, our stylish and lightweight neckwear collection that has garnered impressive attention. Tanishq’s ‘String It’ is an assortment of classy, candid, and effortlessly elegant neckwear. Each design is meticulously crafted to blend style and comfort, ensuring customers can adorn themselves with the beauty of these jewelry pieces.”

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