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Fashinza launches its first tech-led fashion design lab in India, backed by robust R&D

Published: August 5, 2023
Author: Fashion Value Chain

The design lab is backed by robust R&D infrastructure and aims to optimize the global supply chain by reducing the time of the new product development cycle to as low as 2 weeks.

Fashinza – a leading B2B apparel global manufacturing startup that focuses on global fashion supply chains has recently launched its state-of-the-art design lab in Gurugram, to build a strong Product Development and Research infrastructure. The facility will research the latest trends and innovations in material and design, and help take those products to market in a quick time.

Product research and development is a significant component of apparel supply chains. Products developed in Fashinza’s design lab automatically identifies relevant fabric and trim sources to ensure seamless bulk production without compromising on the quality and time.

Delighted with the launch, Pawan Gupta, CEO of Fashinza said, “We are excited to launch our cutting-edge product development and research facility, equipped with the latest tech innovations. This new unit represents our commitment to innovation and excellence, empowering us to explore novel textile solutions, refine our craftsmanship & set new industry benchmarks for quality and performance. Technology and R&D are the spines of the facility and we look forward to optimizing the global fashion supply chain in a more sustainable & optimized way.”

Fashinza’s new facility is a sprawling 3000 Sq. Ft. design lab and has a lineup of the latest tech-backed machinery & equipment. It is aimed at bringing down the new product development cycle to as low as 1 week. With this, the platform strives to focus on the data-driven trend led by a few of the leading designers in the industry.

Powered by technology, the design lab supports digitally driven and expedited manufacturing processes. The facility boasts digital tools for pattern making, in-house costing and consumption calculators for an optimized design and manufacturing process.

Fashinza further bolsters the process by inducing the brands with new designs every week for quick feedback in each iteration. Eventually, it will reduce the time-to-market and minimize fabric wastage in manufacturing.

Presently, the design lab is developing 1500 new designs per month. With the new setup, Fashinza aims to produce more than 20000 new designs within the first year of its launch.

Founded in 2020, Fashinza is a tech enabled design to delivery apparel manufacturing platform for fashion brands, retailers & manufacturers. The AI platform predicts upcoming trends and designs by crunching data and provides fashion brands with real-time production updates on one single platform.

To empower SMB manufacturers with latest designs and industry 4.0 solutions, the new design lab will contribute to Fashinza’s universal goal to create a sustainable supply chain by 2030 from design to delivery.

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