Jimmy Choo introduces actress and producer, Sydney Sweeney, as the star of the brand’s Summer 2024 campaign. Entitled ‘Road to Joy’ the campaign is set against the sun-bleached backdrop of Palm Springs photographed by Oliver Hadlee Pearch. Escaping the city for a summer road trip, adventure awaits, the excitement is palpable. She’s confident and playful, embracing the optimistic mood of the season.
‘‘Sydney embodies the spirit of Jimmy Choo. Talented, confident, and playful, with an inspiring work ethic. Her effortlessly cool sense of glamour is underpinned by an empowered sense of self. We loved working with Sydney to create the campaign story taking us on an uplifting adventure.’’ – Sandra Choi, Creative Director
The campaign joins Sydney behind the wheel, embarking on a Californian desert road trip. The first stop is the gas station, wearing the western-inspired CECE MULE II and the new CINCH bag in latte leather. The next stop sees Sydney embrace her playful side in a retro photo booth, wearing the CINCH bag in pink and brown cow print pony and the AMEL drop heel.
The wide-open spaces of California – the light, the color, the openness, an invitation to discover – serve as the inspiration for the Summer 2024 collection. Embracing the spirit of a road trip, the optimistic mood of the collection comprises new silhouettes alongside reworked brand icons.
