Sugar Cosmetics’ cheap makeup brand Sugar Pop has collaborated with Bollywood celebrity Kriti Sanon to launch a new ad, marking Sugar Pop’s television debut and introducing its ‘Ultrastay Transferproof Lipstick’ for the holiday season.
“I’m thrilled to be part of the Sugar Pop family as we launch the #ColourSahiTransferNahi campaign that encourages young women to be unstoppable and explore their individuality with makeup that is affordable and long-lasting, such as the Sugar Pop Ultrastay Transferproof Lipstick—a highly pigmented transfer-proof formula that stays,” according to a press release from Kriti Sanon. “It’s the ideal balance of quality and value, making it an essential addition to any holiday makeup collection. Sugar Pop’s objective to make high-quality, affordable makeup available to young women resonates strongly with me, and I am thrilled to be a part of this inclusive journey for women from all over the country.”
Sugar Pop debuted in 2020 and has generated Rs 100 in sales over the last three years. The brand’s new television commercial is intended to increase brand awareness and will air in seven languages across India.
“We are thrilled to associate with Kriti Sanon for Sugar Pop’s first ever TV campaign #ColourSahiTransferSahi,” stated Vineeta Singh, CEO and co-founder of Sugar Cosmetics. “After seeing Sugar Cosmetics rapidly scale in the premium high-performance cosmetics market, roughly four years ago, we spotted a clear void in branded good-quality inexpensive colour cosmetic items in India—and that’s how Sugar Pop, a trusted pocket-friendly brand, was initially conceptualised. Today, this tiny idea’s sales have surpassed all predictions, doubling every year for the last three years, thanks to great-value products, high consumer demand, and extensive distribution across Tier 2 and 3 cities.
For something as large as the Sugar Pop Ultrastay Transferproof Lipstick, I am confident that collaborating with Kriti will promote significant acceptance across a bigger audience while expanding our national profile even further, both online and offline.”
SugarPop sells approximately 200 items in areas such as skin, nails, lips, eyes, and face. The brand’s products are accessible at over 50,000 retail locations in Tier 2 and 3 cities, as well as online.
“Kriti Sanon’s natural charm, authenticity, and confidence just made her an irreplaceable fit for the #ColourSahiTransferNahi campaign, and we hope you have as much fun trying out the product and watching the ad as we had creating both,” said Kaushik Mukherjee, the co-founder and
