BRAND COLLECTION | Fashion Updates | Sustainability

Virgio launches India’s Only Sustainable Valentine’s Day Collection – ‘The Date’

Published: February 8, 2024
Author: Fashion Value Chain

Virgio, a homegrown circular fashion start-up, is thrilled to announce the launch of its latest Valentine’s Day collection, “The Date.” Crafted with passion and commitment to circular fashion, ‘The Date’ is a limited edition Valentine’s Edit that redefines romance through luxurious recycled fabrics, chic and bold styles, a captivating narrative, and intricate details.

In line with Virgio’s circularity promise, ‘The Date’ collection is an eco-conscious masterpiece made entirely of 100% recycled polyester. Virgio stands firm in its refusal to let tons of polyester contribute to landfills, demonstrating a dedication to sustainable practices in the fashion industry. Each piece in this collection is meticulously crafted, featuring curved seams that embrace and accentuate the wearer’s form. By choosing recycled materials, we aim to redefine fashion with a conscience, proving that style and sustainability can seamlessly coexist.

Drawing inspiration from the timeless allure of the classic Moulin Rouge, ‘The Date’ collection encapsulates romance, drama, passion, and a distinct flair for fashion. The campaign theme ‘raw, unfiltered, irresistible’ is the representation of new age love that’s bold and embraces one’s emotions in its most raw form. ‘The Date’ is a quintessential choice for those who seek to make a statement while being environmentally conscious.

“At Virgio, we believe in fashion that transcends trends and embraces responsibility. ‘The Date’ collection is not just about celebrating unfiltered love; it’s a celebration of conscious choices. By using recycled polyester, we hope to inspire the youth to make a shift towards sustainable fashion, proving that every small step can make a significant impact. This collection is raw, unfiltered, and irresistible—just like love,” says Amar Nagaram – CEO & Co-founder.

Virgio’s commitment to sustainability extends beyond fashion aesthetics. In ‘The Date’ collection, each dress transparently displays its environmental footprint, promoting conscious consumerism in material choices. This commitment extends to eco-friendly packaging made of recycled material as well. “We prioritize ethical practices by collaborating with Indian partners who share our values, ensuring fair labour practices and responsible sourcing.” Virgio is not just about fashion; it’s a holistic embrace of transparency, ethics, and environmental mindfulness in every aspect of our creations.

Join us in making a statement this Valentine’s Day. “The Date” collection is available at www.virgio.com.

For more information, please visit https://virgio.com and follow @virgio_in on social media for updates.

Instagram: @virgio_in

Website: https://virgio.com

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