-By Mansi Suryavanshi
One of the most popular and rapidly expanding fashion trends worldwide is street fashion. Younger generations in particular are particularly interested and always favor a style that breaks the norms. As a result, there are no fixed standards, and even a style like this isn’t developed with any preconceived notions but rather with any mix of carelessness. According to a 2011 research, the worldwide street fashion market was estimated to be worth around 60 billion US dollars in 2011, while in 2017 it was worth 200 billion US dollars. Street style is thus without a doubt one of young people’s top preferences or initial choices.
What is the Meaning of Street Fashion?
As the name implies, it is a style that sprang from the streets rather than the ideas of top designers or even through runway displays. Since street fashion is frequently connected with youth and young people, it is also known as youth culture and is most frequently observed in metropolitan areas.
Street fashion is a collection of styles that might comprise anything in any combination rather than a single style or set of clothes. However, street wear was constantly present but often ignored. However, it attracted the interest of certain young people in the 20th century, which led to it inciting a large number of individuals, including trend spotters and trend forecasters, and it eventually served as an avenue of visual motivation for the photographers, fashion designers, and other stylists. Similar to how it moved from the street to the designer runway collection, street fashion also moved up.
The Evolution of Street Wear:-
Its origins may be linked to the hardy blue jeans worn during the California Gold Rush in the middle of the 19th century in the United States, which eventually evolved into high-end denim pants costing hundreds of dollars at that time. Similar to how damaged denim jeans went from the streets to the runway. When actor Marlon Brando donned a black leather motorbike jacket in the film “The Wild One,” it quickly became associated with rebellious youth. Jim Morrison and Bruce Springsteen, two musicians, later embraced it and turned it into a stylish fashion. Later, Italian fashion designer Gianni Versace and French fashion designer Claude Montana both debuted the identical outfit in their runway presentations.
In addition to these, several further well-known instances that emerged following World War II are:
Similar to this, certain fashion designers in India have begun incorporating street style into their creations. For instance, the Bollywood fashion designer Manish Arora frequently employs graphics of people, vehicles, and streets as well as traditional dances in his various surface treatments. Additionally, similar motifs are depicted in an appealing graphic manner by businesses like “Play Clan” and “NappaDori,” which are typically printed on their clothing.
Popular Sites for Street Fashion
Following are some of the cities that became the trend setters of street fashion:
- Milan (Italy)
- New York City (the United States)
- Paris (France)
- London (United Kingdom)
- Japan, etc.
Conclusion
Street fashion, which originated in the streets, is no longer just a casual street boy’s look; rather, it has developed into a multi-billion dollar industry that controls the whole world’s fashion market. The young people like it over all others. In order to develop more distinctive and imaginative street fashion designs that have no style since it is a style in and of itself, several fashion designers have studied street fashion and worked on it full-time.
