Streax, one of India’s leading hair colour and care brands from Hygienic Research Institute (HRI), has announced Jasprit Bumrah, India’s premier fast bowler, as the brand ambassador for Streax Shampoo Hair Colour. The association is unveiled through the new campaign, “Main Fast, Streax Super-Fast,” which highlights speed, confidence, and effortless grooming for today’s fast-paced consumers.
Priced at Rs 10, Streax Shampoo Hair Colour offers a quick and convenient colouring solution, making it especially relevant for South India, the country’s largest market for shampoo hair colour. The product is enriched with almond oil and noni extracts and is free from ammonia and sulfates, ensuring a gentle colouring experience that leaves hair smooth and healthy-looking. The affordable price point aims to increase accessibility and drive wider adoption of the shampoo hair colour format.
Priyancka Puri, Sr VP Marketing, Hygienic Research Institute, shared her excitement about the association, “Jasprit Bumrah is the perfect fit for Streax – he embodies precision, performance, and passion, the same qualities that define our brand. Our campaign ‘Main Fast, Streax Super-Fast’ reflects what we truly believe in: innovation that’s quick, reliable, and effective for today’s fast-paced consumer. South India is a very strategic market for us, and with Streax Shampoo Hair Colour priced at just Rs 10, we want to make this innovative, shampoo-format hair colour even more accessible to households across the region.”
Known for his speed, control, and consistency, Jasprit Bumrah reflects the core promise of Streax Shampoo Hair Colour, delivering quick results without compromising performance. The new TVC brings this alignment to life through a performance-driven narrative that positions the product as a smart grooming choice for modern consumers.
Speaking on the collaboration, India’s game-changer and match-winning player Jasprit Bumrah who is represented by RISE Worldwide said, “Consistency defines everything I do — whether it’s my game or the way I present myself. Partnering with Streax felt natural because their Shampoo Hair Colour stands for exactly what I value: speed, confidence, and results you can trust. Main fast, Streax super-fast is definitely a vibe and sentiment that I connect with”.
The “Main Fast, Streax Super Fast” campaign has been rolled out across television, digital, and social media platforms, showcasing Bumrah in a bold and contemporary avatar that reinforces Streax’s vision of combining speed, style, and self-assurance.
