Actress to Lead Upcoming Autumn Winter ’25 and Spring Summer ’26 Campaigns
Global footwear and accessories leader Steve Madden has announced Bollywood actress Shanaya Kapoor as its first-ever brand ambassador in India. This partnership reinforces the brand’s strong commitment to the Indian market while reflecting its bold, expressive design philosophy through a fresh cultural lens.
A Partnership of Confidence and Self-Expression
The collaboration stems from a shared belief in authenticity and self-expression. Shanaya Kapoor’s personal style, blending contemporary trends with a relatable edge, perfectly mirrors Steve Madden’s mission—to create statement-making pieces that are both aspirational and wearable.
As the brand’s face in India, Kapoor will front key campaigns beginning with the Autumn Winter 2025 and Spring Summer 2026 collections. Her modern approach and connection with Gen Z audiences embody the spirit of Steve Madden’s fearless creativity.
Shanaya Kapoor on Her New Role
Expressing her excitement, Kapoor said, “Steve Madden has always been a go-to brand for me – it’s where I find pieces that are both fashion-forward and incredibly versatile. I am honored to be their first brand ambassador in India and excited to showcase the unique energy and quality of their footwear and handbags.”
Step Into Your Story: The New Campaign
Coinciding with the announcement, Steve Madden unveiled its latest campaign, “Step Into Your Story,” a vibrant celebration of individuality, rebellion, and unapologetic confidence. The campaign highlights the brand’s belief that fashion is more than style—it is self-expression through every step.
Expanding Presence Across India
With Shanaya Kapoor at the forefront, Steve Madden, in partnership with Reliance Brands, aims to strengthen both its retail and digital presence in India. The brand will deepen connections with fashion-conscious consumers who view style not merely as an accessory but as an extension of their identity.
