India’s youth culture is rapidly evolving, led by fearless voices and homegrown creativity. The newest episode of It’s In Our Genes, Spykar’s podcast series, features Hoopr, India’s first automated music-licensing platform for creators and brands worldwide.
A Conversation on Creativity and the Future of Content
Hosted by Sanjay Vakharia, Co-Founder and CEO, Spykar, the episode features an insightful discussion with Gaurav Dagaonkar and Meghna Mittal, Co-founders of Hoopr. The conversation explores the fast-growing creator economy, music rights, AI-driven content, and the need for authentic storytelling. It highlights how technology and creativity are reshaping the future of digital expression in India.
Fashion Meets Music: A Shared Purpose
Spykar champions bold self-expression in fashion, while Hoopr empowers creators to use licensed music confidently. Together, they believe individuality is essential.
Spykar’s latest campaign, Daur Apna Hai, celebrates courage, freedom, and self-driven progress. These values strongly align with Hoopr’s mission to support creators shaping their own unique paths in the digital world.
Supporting Creators Against Legal and Creative Challenges
Today, creators face rising risks such as muted audio, takedowns, copyright strikes, and confusing legal frameworks. Hoopr addresses these challenges by offering easy access to safe, high-quality, and scalable music licensing.
Gaurav noted that India’s creative revolution is not limited to studios; it is emerging from bedrooms, streets, and independent creators nationwide. Meghna added that licensed music protects creativity and allows storytellers to work without fear.
A Cultural Dialogue That Goes Beyond Fashion
It’s In Our Genes is not just a podcast. Instead, it serves as a cultural platform that celebrates originality and champions India’s next generation of creators. It reinforces a powerful belief:
The Future Belongs to Those Who Create Their Own Way.
