Soch, the prominent women’s ethnic wear brand, is set to double its store openings in the current year, building on the momentum of launching 18 new locations in the previous year. The brand, known for its commitment to ethnic fashion, has been strategically renovating its outlets to elevate the consumer experience, with a recent focus on a multi-storey, tech-enabled concept in Bengaluru’s Jayanagar.
Announcing the renewed shopping experience on Facebook, Soch invited patrons to explore its newly renovated store, emphasizing a vibrant world of ethnic fashion. The move aligns with the brand’s plan to enhance its physical retail presence while embracing an omni-channel strategy.
Soch is not only expanding its brick-and-mortar footprint but also investing in its e-commerce capabilities. The brand is actively working on features like ‘Digital Tabs’ to connect its online platform directly with the brick-and-mortar outlets, creating a seamless shopping experience for customers.
The recent launch of the metallic ‘Baroque’ collection reflects Soch’s commitment to blending tradition with contemporary style. Shimmering sarees paired with jewel-toned blouses showcase a fusion of simple silhouettes and striking textiles, catering to a diverse age range. The brand continues to innovate in its designs to stay relevant and appeal to a wide customer base.
In terms of financial growth, Soch reported an impressive 60% year-on-year increase in revenue during the 2023 financial year. With ambitious targets ahead, the brand aims to reach the significant milestone of Rs 1,000 crore in revenue within the next three to four years. This strategic expansion, both in physical stores and online capabilities, positions Soch as a key player in the women’s ethnic wear market, offering customers a fresh, fashionable, and tech-enhanced shopping experience.
