Fashion Updates

Snitch Redefines Urgency with ‘Last Minute? Snitch It.’

Published: June 20, 2025
Author: Fashion Value Chain

Snitch, India’s bold D2C men’s fashion brand, has launched a punchy new campaign titled ‘Last Minute? Snitch It.’, highlighting how style and spontaneity go hand in hand. Through three energetic films, the brand spotlights everyday male characters—from a fast-moving millennial executive to a Gen Z college-goer and a chill trip-planner—nailing last-minute plans in style, thanks to Snitch’s lightning-fast under-48-hour delivery and expansive catalog of 7000+ styles.

The campaign humorously repositions urgency as a strength rather than stress, showcasing how Snitch makes fast dressing a fashion superpower. “We’re redefining urgency as power, not panic,” says Chetan Siyal, Chief Marketing Officer, Snitch.

Live across YouTube, Instagram, and Meta, the campaign amplifies Snitch’s DNA of speed, confidence, and on-trend fashion — proving once again that when the clock’s ticking, it’s time to Snitch It.

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