Fashion Updates

COMFORT FIRST AARKE RITU KUMAR’S NEW FESTIVE FALL COLLECTION

Published: September 6, 2022
Author: Fashion Value Chain

The vision behind aarké Ritu Kumar is to make dressing an enjoyable and equally comfortable experience while maintaining the brand’s ethos of sophistication. Ritu Kumar’s RTW extension has made the brand’s trademark of comfortable saris wearable for even Gen Z folks by introducing a pre-drape construction. From breezy printed florals to shimmery materials and sequins on lehengas, co-ord set, suits, there’s something for every occasion for the remainder of the year. The collection adds a contemporary language to the mix with options that will take you through days when there’s a nip in the wind. Autumn layering calls for something beyond saris to mix up traditional confections. Your lehengas can be paired with waterfall shrugs, and your dupattas can be paired with warm scarves. Winter offers endless possibilities to mix and match trench coats, printed bomber jackets, and woollen scarves from the RTW brand. 

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