SNITCH, India’s leading D2C men’s fashion brand, has unveiled its first experiential store, SNITCH 2.0, in Colaba, Mumbai. This milestone marks the brand’s 79th store nationwide and introduces a transformative retail concept that blends fashion, lifestyle, and community engagement.
SNITCH 2.0 goes beyond traditional retail, creating an interactive and immersive experience that reflects the brand’s disruptive ethos. Every aspect of the store—from its interiors to curated displays—tells the story of SNITCH while providing dedicated zones for styling, content creation, and self-expression, encouraging customers to actively engage with the brand.
Siddharth Dungarwal, Founder & CEO of SNITCH, stated: “SNITCH 2.0 is more than a store. It is a physical manifestation of our vision to create experiences that inspire. Colaba, with its vibrant cultural energy, is the ideal location to showcase this evolution. Our goal is to make retail not just transactional, but transformational.”
The store also serves as a hub for product launches, collaborations, and cultural events, merging fashion with music and community initiatives. As part of its experiential retail strategy, SNITCH plans to open 4–5 more immersive stores across key cities, including Bangalore, Hyderabad, and Delhi, by the end of FY 2025.
With SNITCH 2.0, the brand sets a new benchmark for India’s fashion retail landscape, transforming shopping into an interactive, experience-driven journey that celebrates style, innovation, and community.
