Arriving March 2023, 1774’s latest drop celebrates the brand’s deep-rooted German craftsmanship while looking to the future, exploring innovation with a vivacious spirit. Named after the debut year of the BIRKENSTOCK family’s shoemaking legacy, 1774’s exclusive line elevates icons and key silhouettes through a fashion-forward narrative with a considered play on colour and fabrication.
Fresh ideas meet enduring icons, balancing aesthetics and functionality. The signature moulded footbed now fully lined with exquisite leather, serves as the foundation of each pair, a long-standing design feature intrinsic to 1774 that embodies the shoemaker’s orthopaedic roots. For the first time, 1774 revisits the Florida and Mayari sandals and continuously evolves the Sylt, the Tokio and the Arizona.
Punchy palettes of bone, black and pink are reintroduced to evoke a joyful energy, including a blue inspired by the colour of the label’s first insoles.
Each sandal sparks an uplifting mood through tonal hues from the strap to the sole. Rendered in specially developed colours and raw materials – all sourced within Europe – BIRKENSTOCK 1774’s latest drop is a lively reimagining that demonstrates the shoemaker’s expertise as a global leader in innovation and German craftsmanship.
Discover the first part of the release online at 1774.com and at selected global retailers from March 20th, 2023 – selected styles from the collection will be gradually released throughout March, May and June. Starting with the Mayari and the Florida on March 20th, followed by the Arizona and Sylt on May 4th, and the final launch of the Tokio on June 1st.
THE COLLECTION
