Brand Collaboration | Industry Updates | Retail

Skechers Empowers Future Athletes: Mumbai Walkathon Celebrates Emerging Talent

Published: November 21, 2023
Author: Fashion Value Chain

Bollywood Stars Kriti Sanon, Rohit Saraf and Siddhant Chaturvedi participated at the event at Inorbit Mall, Malad

Skechers, The Comfort Technology Company™, a leading American performance and lifestyle footwear brand, today successfully concluded the fourth edition of the Skechers Mumbai Walkathon at Inorbit Mall, Malad. This year’s Walkathon is dedicated to a social cause—to champion the future generation of Indian athletes, with a portion of the proceeds from the registration being donated towards GoSports’ Long Term Athlete Development Programme.

The Skechers Mumbai Walkathon not only maintained its status as a highly anticipated fitness event but also saw the presence of Bollywood stars like Kriti Sanon, Rohit Saraf and Siddhant Chaturvedi. Since the Walkathon began, the Skechers walking community has grown close to 30,000 participants, making it a significant engagement event with fitness enthusiasts in India.

Rahul Vira, CEO of Skechers South Asia Pvt. Ltd., stated” “The Skechers Mumbai Walkathon has evolved into a highly anticipated fitness event in the city since its inception. This year, our commitment extends beyond the event itself. We believe in fostering sports and wellness as a culture, and the proceeds that we contribute to GoSports reflect our dedication to this cause.”

Kriti Sanon stated: “Being part of the fourth edition has been truly exciting. Witnessing Skechers promote an active lifestyle within the community was fantastic. The event exceeded expectations and offered a remarkable day of fitness and fun while fostering a strong sense of community engagement.”

“We were thrilled to have partnered with Skechers in championing the Long Term Athlete Development Programme, emphasizing our unwavering dedication to nurturing sports talent and empowering emerging athletes across various categories in India,” added Deepthi Bopaiah, CEO of the GoSports Foundation. “This collaboration ensured crucial and sustained support for our athletes, paving the way for their journey towards the Olympics in 2028. Aligned with our overarching goal, this partnership with Skechers has played a very important role in fostering excellence and shaping the dreams of aspiring athletes in India.”

Similar to the previous edition, the Walkathon featured multiple walking categories, including the 10 km walk which was the most intense walking category; a 5 km walk for people aspiring to take up walking as a sport; and the fun 3 km category for kids, family and friends, catering to participants of different fitness levels. The scenic route around Inorbit Mall, Malad, offered participants a delightful and invigorating walking experience.

Celebrities and influencers participating in the event led different walking categories, adding a touch of star power to the Walkathon. The route was dotted with entertainment zones, ensuring that participants enjoyed a lively and engaging experience throughout the walk.

The Skechers Mumbai Walkathon continues to be a celebration of fitness, health and community spirit, and the fourth edition set new benchmarks in promoting a fitter and happier lifestyle.

About Skechers South Asia Pvt. Ltd and Skechers U.S.A., Inc.

Skechers South Asia Pvt. Ltd is a subsidiary of Skechers U.S.A., Inc. (NYSE:SKX), a Fortune 500® company based in Southern California. Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. Collections from The Comfort Technology Company are available in 180 countries and territories through department and specialty stores, and direct to consumers through digital stores and approximately 5,000 Company- and third-party-owned physical retail stores. The Company manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow our lifestyle and Skechers Performance sites on Instagram, X and YouTube.

For further details, visit www.skechers.in.

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