Siyaram’s, a premium men’s suiting and shirting fabric and apparel manufacturer, has appointed Bollywood celebrity Ranbir Kapoor as its new brand ambassador. The strategic alliance aims to improve Siyaram’s connection with young Indians across the country.
“We are very excited to welcome Ranbir Kapoor to the Siyaram family,” stated Siyaram’s chairman and managing director, Ramesh Poddar, in a press statement. “Signing Ranbir goes beyond a simple celebrity endorsement. While his celebrity is evident, what drew us to Ranbir was his real personality and the easy flair he exudes. Ranbir’s personality exudes the ideals of timeless elegance, steadfast confidence, and a dedication to remain ahead of the curve. This relationship will establish a strong connection with our target demographic and take the brand to new heights. Together, we hope to create a strong tale that will inspire today’s youth and catapult Siyaram to even higher heights.”
According to its website, Siyaram’s was founded in 1978 and currently operates several labels, including Oxemberg, Siyaram’s Mozzo, Canetti, and Cavalero. The company operates brick-and-mortar stores throughout India, in both large and small cities.
“I am extremely happy to be a part of Siyaram’s family, and in a way, it feels like coming home,” Ranbir Kapoor said of the collaboration. “Siyaram’s dedication to innovation, dependability, and great quality are traits I deeply admire, and it is an iconic brand and a family favorite in most Indian houses. Their assortment reflects my style, with sophisticated designs. Growing up, I distinctly recall seeing their larger-than-life advertising on television, which left an indelible effect.
Being a part of this great tradition is like a childhood fantasy come true. It’s a nostalgic homecoming and an honor for me to be the new face of Siyaram’s, a brand known for decades for its unshakable commitment to values of excellence, trust, and Indianness, which has gained the respect and admiration of generations.”
