Multi-brand fashion and lifestyle retailer Shoppers Stop is gearing up for the festive season with a new Diwali campaign titled ‘Tyohar Ki Nayi Kashish.’ This campaign is a collaborative effort with renowned actress Sanya Malhotra, who also serves as the brand ambassador for Shoppers Stop. The campaign focuses on Shoppers Stop’s ethnic wear brand Kashish and its mission to redefine festive elegance during Diwali. Shoppers Stop’s Chief of Marketing and Communications, Shwetal Basu, describes the campaign as a celebration of life, aiming to capture the essence of special Diwali moments and offering inspiration to add a unique touch to every festive occasion. Sanya Malhotra, while launching Kashish’s new women’s collection, emphasizes the importance of blending tradition with modern fashion to create a unique and elegant look during the festive season. This campaign highlights the brand’s commitment to making the festive season special for its customers.
