In a notable foray into the world of children’s fashion, actor Shilpa Shetty Kundra has joined forces with fashion consultant Ashmika Sadh to launch ‘Zip Zap Zoop,’ a brand that seeks to redefine the landscape of kidswear. What sets this venture apart is its unwavering commitment to sustainability, with a substantial 80% of the collection featuring fabrics that are not just trendy but also eco-friendly. Organic cotton and recycled polyester take center stage, reflecting a conscious effort to make environmentally responsible choices.
Shilpa Shetty Kundra, sharing her insights on the brand, emphasized the aspiration to go beyond conventional boundaries in the children’s clothing industry. With ‘Zip Zap Zoop,’ the duo aims to provide an extensive array of choices that resonate with individual styles, ensuring a seamless and enjoyable shopping experience for both parents and kids alike. The venture is not just about clothing; it’s a vision to create a loyal customer base that appreciates the blend of style and sustainability.
Adding to this, Ashmika Sadh highlighted the introduction of special fabrics in the clothing line, emphasizing qualities such as extreme softness, comfort, and hypoallergenic properties. These attributes make the clothing suitable for children with sensitive skin allergies, showcasing a thoughtful approach to inclusivity and well-being.
‘Zip Zap Zoop’ is set to make a significant debut with 500 styles, covering an extensive range of designs and sizes. From ages 0 to 19, both boys and girls will find options that not only align with the latest trends but also reflect the brand’s dedication to sustainable practices. As the collection hits the shelves, it marks not just the beginning of a fashionable journey for kids but also a stride towards a more sustainable and mindful future in the realm of kidswear.
