BRAND COLLECTION | Business & Policy | Industry Updates

Two Point Two strategies are set to reenter the global market

Published: August 3, 2023
Author: Fashion Value Chain

The gender-neutral, streetwear-inspired company Two Point Two intends to reenter the global market. As it expands into new areas, the brand wants to provide its cutting-edge designs to clients around the world. Anvita Sharma, the creator and creative director of Two Point Two, told Vogue India, “We did London Fashion Week and Los Angeles Fashion Week just before the pandemic hit.” We are currently getting ready to re-enter the global market, particularly in New York and Paris.

The brand’s collections are intended to transcend ideas like size or age and be gender-neutral. The company Two Point Two revealed on Facebook that their most recent collection, “A Warrior’s Journey,” follows the Japanese martial arts tradition of “Shu-Ha-Ri” and experiments with large prints, deconstructed silhouettes, and graphic patterns. The look of the collection is intended for a worldwide market, demonstrating its recent concentration on other countries.

In order to strike a balance between softness and strength, sensuality and refinement, as well as masculinity and femininity, I like mixing streetwear aspects into our tailoring and high couture style, stated Sharma of her design approach. In fact, the latest collection from Two Point Two puts a strong emphasis on streetwear elements including baggy pants and platform Converse shoes.

Two Point Two has its headquarters in New Delhi and conducts retail business online. The company has previously worked with fabrics manufactured from various materials, including lotus, rose petals, and oranges, and intends to develop sustainable production practices. 

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