Senco Gold & Diamonds, with a rich legacy of over 85 years, launches its new campaign “Khushiyon Ki Reet – #ApkaShukriya” as a tribute to the master karigars whose craftsmanship has shaped the brand’s timeless jewelry collections. This heartwarming campaign recognizes the artisans whose dedication has turned precious metals into cherished symbols of tradition, love, and heritage across generations.
Coinciding with the launch of the new Khushiyon Ki Reet Collection, the campaign introduces a stunning range of gold, diamond, polki, and antique jewelry. Each piece showcases a perfect harmony of traditional design and contemporary elegance, a true reflection of the karigars’ unmatched artistry.
Celebrations continue with the grand Bangle Utsav, aligned with the auspicious festival of Akshay Tritiya. This year’s edition brings over 200 new designs in bangles, bracelets, chur, bala, pola, shakha, and charms—crafted in gold, diamond, and platinum—offering modern sophistication with a cultural essence.
Joita Sen, Director at Senco Gold & Diamonds, shared, “The #ApkaShukriya campaign is our heartfelt thank you to the karigars who are the foundation of Senco’s legacy. Their craftsmanship and commitment over generations define what Senco stands for.”
Through Khushiyon Ki Reet, Senco celebrates its heritage while embracing evolving tastes, offering jewelry that goes beyond beauty—creating stories, memories, and legacy.
