The Senator Group India has announced that Allermuir’s Aura Lounge collection has won a 2026 HiP (Honoring Industry People & Products) Award. The collection received the award in the Hospitality: Lounge Seating category.
The awards ceremony took place at The Mart in Chicago during the 13th HiP Awards, alongside NeoCon. The Senator Group launched the collection in India in December 2025.
Aura Lounge Recognised for Design and Comfort
French designer Patrick Norguet created the Aura Lounge collection. Its sculptural design, comfort and modular features helped it earn the recognition.
The collection suits hospitality venues, workplaces and collaborative spaces. Its flexible layouts allow designers to create inviting interiors for different needs.
The award adds to Aura Lounge’s growing list of international honours. The collection has also won Best Soft Seating at the Inspire Awards at BDNY. In addition, it has received recognition from the International Interior Design Association (IIDA).
Modular Design Offers Flexible Seating Options
Aura Lounge features several seating units, including convex and concave designs with different back options. Designers can combine these elements to create layouts that suit a range of interiors.
The collection pairs soft, flowing lines with a sculptural shape. It aims to balance visual appeal with lasting comfort. Its design also reflects a focus on understated luxury.
The Senator Group India Highlights the Achievement
Vamsidharr Setty, Managing Director, India, The Senator Group, said the award strengthens Aura Lounge’s position as a hospitality seating solution.
He highlighted its comfort and flexibility for commercial and hospitality spaces. These include corporate lounges, breakout areas, reception spaces, hotels, cafés and restaurants. He also recognised the collaboration between The Senator Group and Patrick Norguet.
The Senator Group Expands Its Presence in India
The Senator Group India opened its first showroom in Bengaluru in 2018. It introduced its premium brands, Senator and Allermuir, to the Indian market.
Senator focuses on technology-driven office furniture. Meanwhile, Allermuir specialises in contemporary workplace solutions and design-led soft seating.
The company has since built a customer base of more than 150 organisations through its growing sales and distribution network. It delivers workplace projects across India, from boutique offices to large corporate environments.
