APPAREL | Retail

Selfridges launches a made-to-measure programme.

Published: March 28, 2023
Author: Fashion Value Chain

With the introduction of a made-to-measure service developed in partnership with eight labels, including Giorgio Armani, Prada, and Thom Browne, upmarket department retailer Selfridges has entered a new pitch.

“Tailoring workrooms” have been added to the shop as part of the promotion, and during the ensuing months, the participating brands will move in.

Selfridges’ director of menswear, Bosse Myhr, told WWD that the shop had boosted its fashion tailoring offer for spring 2023 by 75% in response to the rising demand for fitted garments.

Since the service enables customers to schedule an appointment through the website before visiting one of the personal shopping suites in Selfridges’ London, Manchester, and Birmingham stores, Myhr hopes that the offer will persuade customers to think about made-to-measure when purchasing upmarket items.

Along with consultations with tailors from its affiliated companies, the shop will also make personal appointments with Savile Row tailor Ozwald Boateng.

According to Myhr, the offer is in accordance with men’s shifting preference to purchase items for leisure rather than necessity while also taking into account consumers’ rising environmental consciousness.

“Mindsets are shifting around product lifecycle in fashion,” he continued. Buying a made-to-measure suit is a unique experience; it’s a thoughtful investment that ought to last a lifetime.

Myhr added, “The goal is to bring a distinctive brand mix that appeals to a wide range of customers and takes into account how people are dressing.”

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