At Davos, Canopy presented a blended finance architecture designed to de-risk early investments and attract institutional capital into Next Gen fibre production. The model supports alternatives made from agricultural residues and recycled textiles, reducing dependence on high-carbon wood fibre.
India as the First Deployment Market
India will host the first implementation of the $2 billion investment program. The initiative aims to unlock 1.5 million tonnes of Next Gen paper, packaging, and textile capacity while strengthening rural incomes, improving air quality, and modernising industrial infrastructure.
Mobilising Capital at Scale
The initial $2 billion program forms part of a broader ambition to mobilise $78 billion globally by 2033. Over the next decade, India alone may require $13–15 billion to scale Next Gen materials production to commercial levels.
Climate, Supply Chain, and Economic Impact
By redirecting agricultural waste from field burning to industrial use, the model addresses air pollution, reduces emissions, and builds resilient, traceable supply chains. Moreover, it aligns with global climate, biodiversity, and land-restoration goals ahead of 2030.
Strong Brand and Investor Backing
More than 950 global brands, representing over $2.1 trillion in annual revenue, already work with Canopy. This strong offtake signal supports investor confidence as the finance platform moves toward finalisation.
