Selected Femme, a renowned brand under the Bestseller umbrella, has unveiled a limited-edition dress that showcases the material innovation of Cycora, created by the material science company Ambercycle. Departing from the traditional reliance on petroleum-based resources for virgin polyester, Cycora represents a regenerated and sustainable alternative, utilizing worn-out textiles from consumers and industrial waste.
In collaboration with Ambercycle, Selected Femme has harnessed the potential of Cycora to craft a printed summer dress that blends 50 percent of this groundbreaking material with 50 percent recycled polyester. This innovative composition not only promotes sustainability but also showcases the brand’s commitment to responsible fashion.
The limited-edition Cycora dress by Selected Femme will be made available on the brand’s official website and in select stores across Denmark. This strategic decision ensures that fashion enthusiasts can access and appreciate the unique garment, while also promoting a more sustainable approach to clothing consumption.
By utilizing Cycora in the creation of this dress, Selected Femme showcases the possibilities of eco-friendly fashion without compromising on style. The collaboration with Ambercycle highlights the importance of material innovation and the brand’s dedication to making a positive environmental impact.
This limited-edition dress serves as a testament to the ongoing shift towards sustainable practices within the fashion industry. Selected Femme’s use of Cycora demonstrates that fashion brands can actively contribute to a circular economy by reimagining materials and incorporating responsible alternatives. With this initiative, Selected Femme continues to lead the way, inspiring other brands and consumers to embrace sustainable fashion choices and contribute to a more eco-conscious future.
