APPAREL | brand

Robert Triefus joins Italian brand Stone Island as CEO

Published: May 10, 2023
Author: Fashion Value Chain

-By Mansi Suryavanshi.

INSIGHTS 

  • An important event in the fashion sector is Robert Triefus’s appointment as CEO of Sportswear Company, which owns the Stone Island label.
  • Triefus will be in charge of the creation, manufacturing, and distribution of the company’s goods in his capacity as CEO.
  • Triefus is a seasoned executive with more than thirty years of experience in the fashion industry.

The Stone Island brand’s creator, producer, and distributor, Sportswear Company, along with Moncler Group, have announced Robert Triefus’ appointment as CEO of Sportswear Company, beginning June 1, 2023.

Triefus will answer to the Sportswear Company’s board of directors, which is led by Carlo Rivetti.

Robert will now play a key role in guiding the strategic development and resonance of the Stone Island brand globally, always capitalizing on its unique roots, said Remo Ruffini, chairman and CEO of Moncler. “After a first phase during which the company has taken direct control of its most important markets while developing a strong direct-to-consumer culture,” he added. 

The news that Robert will be a part of the Stone Island family makes me very happy. I’m sure that his exceptional industry expertise and in-depth understanding of brand strategy, along with the priceless support of the Stone Island team, will help the brand realize its full potential. 

Carlo Rivetti, chairman of Sportswear Company, stated, “I look forward to collaborating with you to develop this new chapter of a brand with an exceptional history and character. 

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