RSWM Ltd., the flagship company of the LNJ Bhilwara Group, presented its latest Autumn/Winter 2027 denim collection titled ‘In-DIG’o Alchemy – Where chemistry creates character’ at the 7th edition of Denimsandjeans India 2026, held on May 6–7, 2026, at The Lalit Ashok.
The showcase brought together buyers, apparel manufacturers, designers, and industry stakeholders, further strengthening the focus of LNJ Denim, the denim manufacturing arm of RSWM Ltd., on innovation-driven product development and advanced denim solutions.
Inspired by the evolving and transformative qualities of indigo, the ‘In-DIG’o Alchemy’ collection explores the blend of science, craftsmanship, and contemporary fashion sensibilities. The collection has been organised into six categories — Pulse, IndieCraft, Nova-Lab, Aerolite, MetroEdge, and Neo-City — each representing different aspects of denim design and functionality.
The range includes essential denim constructions, heritage-inspired textures, lightweight fabrics, performance-oriented innovations, versatile urban styles, and expressive finishes. The collection also incorporates advanced fibre engineering, sustainable manufacturing techniques, and adaptable applications, reflecting the company’s strong research, development, and production capabilities.
Commenting on the showcase, Ashish Bhatnagar said, “Denimsandjeans India provides a strong platform to engage with key stakeholders across the denim and fashion ecosystem. Through ‘In-DIG’o Alchemy’, we are presenting a collection that balances innovation, functionality, and creative expression, while aligning with the evolving expectations of global consumers and apparel markets.”
The participation of RSWM Ltd. at Denimsandjeans India 2026 further reinforces the company’s strategic emphasis on sustainability, innovation, and design excellence across the global textile value chain. The AW27 collection reflects its ongoing commitment to creating responsible, adaptive, and future-focused denim solutions for both fashion and performance applications.
